Customers can get early access to sales and product launches. They provide exclusive personalized offers to old customers, thereby retaining them. For example, if he buys personal care products on Myntra, he can earn 10 points for every hundred bucks spend on shopping.Īpart from rewarding customers with discounts, offers, and points, loyalty programs also focus on customer recognition. The customer can earn Myntra Insider Points for shopping on Myntra website or app. The new customer feels delighted to get perks and privileges for being part of the program. Loyalty programs like Myntra Insider attract new customers by giving many privileges to them. Let’s take a look at the top 5 benefits of loyalty programs: Customers earn Myntra Insider Points for joining the loyalty program and shopping on the site. Loyalty programs like Myntra Insider rewards and encourage customers who purchase from the company frequently. ECommerce brands use loyalty programs mainly to increase their customer base and retain old customers in today’s competitive market.
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